Persuasive Techniques in Advertising (part 2)

Q1, List three purposes of Commercial Radio

1. To inform listeners about things
2. To make money
3. Seasonal awareness

Q2. Name two regulators and specify what they do

1. ASA- Advertising Standard Authority The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances

2. OffCom The Office of Communications, commonly known as Ofcom, is the UK government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors.

 Watershed- Show movies, TV Shows and adverts that may contain explicit content after 9pm 

 Intertextuality- One advert using someone else's idea but they twist it to make it their own. 

 Maslows hierarchy of needs

 Most important 1. Physiological Needs:Food, Drink, Sleep, relief from pain
                         2. Self actualisation needs: Fulfil ones potential, discover your truth, produce order and justice
                         3. Esteem needs: Respect, Confidence, self worth
                         4. Love and belonging needs: Friends family, part of a group 
                         5. Safety needs: security protection 

 Persuasive techniques 

 Reward and punishments e.g IAMS
Value Messages e.g Love Hurts M&M's 

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