45.A Radio Advertising Analysis: Style Structure Purpose and Regulation

Commercial Radio Definition: Commercial Radio is a radio station that generates revenue through advertising, also called radio commercials, radio spots or advertising jingles. The advertisements are released by companies which find the commercial radio to be a good medium to take their message to their customers. (
www.easymedia.in/commercial-radio-grown-india/)

Introduction:
 Firstly I'm going to give a brief of commercial radio.
The first broadcasting of a radio transmission consisted of Morse code which was made from a temporary station set up by Guglielmo Marconi in 1895.The broadcasting of music and talk via radio started experimentally around 1905-1906, and commercially around 1920 to 1923. Stations with very high frequencies started 30 to 35 years later. From as early as 1890 there was already a system whereby news, music, live theatre, music hall, fiction readings, religious broadcasts, etc., were available in private homes [and other places] via the conventional telephone with subscribers being supplied with a number of special, personalised headsets. By the 1950s, virtually every country had a broadcasting system, typically one owned and operated by the government. Alternative modes included commercial radio, as in the United States; or a dual system with both state sponsored and commercial stations.Today, most countries have evolved into a dual system, including the UK. By 1955, practically every family everywhere had a radio. A dramatic change came in the 1960s with the introduction of small inexpensive portable transistor radio, the greatly expanded ownership and usage. Access became practically universal across the world. 

The purposes of commercial radio
There are many purposes to commercial radio but one of the main ones is to generate money to keep the station going. They do this by playing adverts that would interest the target audience of that radio station. For example, KISS 100 radio who are regulated by the ASA, play commercials that young people would listen to. They also advertise competitions that young people would most likely get involved with, they offer prizes like concert tickets and festival tickets. For the radio stations that are solely news based such as Sky News Radio or LBC, have less commercials and because they play less adverts, this means that they make less money. The more listeners they gain over time, the more ad offers they are likely to get, but these stations have smaller audiences.

Another purpose of commercial radio is seasonal awareness. Seasonal awareness is when radio companies try to get their listeners excited for whatever season it is, for example during Halloween time the radio station KISS 100 host a Haunted House Party every year. Radio stations do events like this because it brings in a lot more money, plus it's more exposure for their radio station.

Comments

Post a Comment

Popular posts from this blog

All about Shante Sharpe  1. What I like to do: sleeping, eating watching TV, chilling out with friends and reading. 2.  My hobbies: Swimming, reading, listening to too much music and playing games on my phone.  3. I have one older brother, who is 23 years old  4. Me my mum, dad and brother all have the same initials SS 4. My favourite subjects are English Spanish.  5. I like a lot of different types of music, my favourite artists are, Tyler the Creator, Brockhampton, Kehlani, Young Thug, The Internet, Rejiee Snow and Amine. I also like a lot of spanish music, I like Ozuna Bad Bunny and Natti Natasion  6. I spend too much time on the internet e.g instagram, youtube. 7. My favourite movies are Mean Girls and She's the man 8. I aspire to be like Sharpay Evans from High School Musical (2 is the best one)  9. I STAN Beyonce  10. I'm so girly it makes me sick.  11. My favourite sport is swimming or...
Read more
Initial research for a new film magazine.  The film magazine i have decided to look at is Total Film and was issued in  February 2001.  What does the cover look like The cover of the film magazine has a picture of Catherine Zeta-Jones she is on the cover because this issue of the magazine is focusing on sex scenes in film and how if effects women and because she is know for fulfilling steamy roles, she is on the cover. There is also subheadings about some of the different articles that are included in this issue of the magazine. The picture of Catherine is up close and intimate, to portray the roles she often takes on.  It appears as if she's naked because the top part of her chest that is visible, is bare, this suggests nudity.  What is featured on the cover page                                                       ...
Read more
Film magazine questionare Ideas for a new film magazine: My film magazine is going to be very eye-catching, appeal to all audiences of different ages and genders. The front cover is going to include a lot of bold and colourful text to catch the readers attention and intrigue them to read my magazine. My magazine will include a range of contests they would be eligible to enter, celebrity interviews and much more. 1.What do you think is the best magazine name? 1. Best Film Magazine to ever exist. 2. The greatest magazine of all time 3. F I L M 2.What types of movies should it be about? 1.  Indie 2. Comedy 3. Horror 3.What content would you prefer? 1. Celebrity interviews 2. Film reviews 3. Contests 4.What type of cover would you like to see? 1. A colourful picture with a lot going on 2. Simple cover with one actor or actress 5.Do you regularly buy Film magazines? 1. Yes 2.No 6.Do you prefer British or American films? 1.British 2.American ...
Read more